CARTOON COMPARISON
The picture depicts how complex the designing of what the users want can be. The initial goals and objectives can be one thing, the end product and what the users expect can be totally different. Over the course, we have learnt how important it is for designers to know what the users require and how to fulfil these requirements so that the end product can be effective, efficient and bring satisfaction to the users instead of frustration. It is important for any designer to communicate with users during the designing process.
“The designer determines which attributes are key components of the product for usability, and he/she should define what each one really means for the product and how this will be measured by using usability methods to find out how each characteristic of usability can be measured” (Falcão, & Soares, pp. 301).
The image was retrieved from http://www.opensoft.pt/ux-design-um-artigo-para-todos-e-nao-apenas-para-developers/
Falcão, C. S. & Soares, M. M. (2013). Ergonomics, usability and virtual reality. In F. Rebelo & M. M. Soares (Eds.), Advances in usability evaluation (pp. 297-304). Boca Raton, FL : CRC Press/Taylor & Francis Group
VIDEO COMPARISON
User experience is dynamic and user expectations change. To keep up with this, companies have to update their apps to continue providing a better usability to their customers. One way to identify and test user expectations is to harness the power of data. Companies can have precise data like how many times the app is being used in a day or a week, which tabs are used frequently, etc., and use them for evaluation. In this video, Rochelle King, the senior designer at Spotify, explains how data has leveraged her company to provide a better user experience.
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